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Visual Communications
The edge you need to keep your customers engaged in your brand, and purchasing your product.

Seghesio Family Vineyards approached us with an interest in doing a video about what family and tradition mean to them and their style of winemaking. We worked with Seghesio to further define that message then went out on location around Sonoma Country to capture the essence of the story. The final product is a video that helps to define the Seghesio brand with the warmth of family, the strength of tradition and the beauty of the land they steward.

    Objective:

  • Capture the History of the Seghesio Family by utilizing stories from the
    family members, coupled with historical family photographs.
  • Show how the Seghesio’s old world Italian style and family traditions are implemented into current business pracices and quality wines they produce today.
  • Introduce the key members of the Seghesio Family.
  • Deliver a simple code to Seghesio’s web designer for placement on the Seghesio website.
  • 5-7 minute video.

    Outcome:

  • A video that will serve as an introduction to the Seghesio Family.
  • A strong feeling of connection to family and heritage are given by all of the featured Seghesio Family members.
  • Establishes the Seghesio’s longtime wine growing history in Sonoma County through showcasing multiple family owned vineyard properties.
  • 7 minutes 23 seconds run-time.

    Distribution:

  • This video lives on multiple sites for maximum viewer potential:
    • www.seghesio.com
    • discoverwinecountry.tv
    • youtube.com

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